we explore the reasons why plus size lingerie tends to be more expensive compared to standard-sized lingerie. We discuss the influence of supply and demand dynamics, the design and construction challenges, and the cost of specialized materials. Additionally, we highlight the efforts made by brands towards inclusivity and affordability in the plus size lingerie market. HSIA, in particular, is mentioned as a brand that offers affordable plus size bras for curvy women, boasting their own factory and designing team, which ensures quality control and attention to style.